Interactive Toy

Electronics

Arthur

Arthur

Arthur

Meet Arthur, a horse with opinions. Bounce him and he gallops to his own cowboy song, tip him back for a dramatic whinny, then watch him snore his way into a nap.

Year

2026

Role

Concept, industrial design, electronics, firmware

Tools

3D printing, vibe coding, electronics

Early sketches exploring Arthur's shape and movement
Arthur's electronics prototyped on a breadboard
Arthur, a blue toy horse with a red saddle and a navy mane

00 The idea

Arthur is a 3D-printed horse with a motion sensor for a brain. Bounce him, rear him up, or swing him back and forth, and he answers, sings, and reacts. When playtime is over, he falls into a deep slumber.

01 Play with Arthur

Zzz...
Saddling up...
Drag to spin
TAKE A CLOSER LOOK
Zzz...
Saddling up...
Drag to spin

02 From sketch to stable

STEP 01

 01 

STEP 02

 02 

STEP 03

 03 

STEP 04

 04 

Early sketches exploring Arthur's shape and movement
Sketches planning where the electronics fit inside Arthur

STEP 01

Sketch exploration

Finding how motion could become personality, then planning how to pack a speaker, amp, motion sensor, battery and microcontroller into a body the size of a hand.

03 In action

Every move has a sound that fits it.

Pixel horse icon

Behaviors

BOUNCE

Gallop and a cowboy song

REAR UP

One dramatic whinny

SWOOSH

A random neigh or snort

BUMP

A startled neigh

PET

A soft, curious nicker

SADDLE BUTTON

Wakes up, or yawns into a snore

04 The finished toy

Arthur, side view from the left
Arthur, three-quarter view from the left
Arthur, three-quarter view from the right
Arthur, side view from the right

Click a horse to take a closer look

05 Bonus round

Score 00Best 00
Tap to rideSpace or tap to jump the cacti
Score 00Best 00
Tap to rideSpace or tap to jump the cacti
Arthur rearing up among colorful toy blocks

Rechargeable, screen-free, and built to become someone’s favorite memory.

Rechargeable, screen-free, and built to become someone’s favorite memory.

Rechargeable, screen-free, and built to become someone’s favorite memory.

MORE WORK

MORE WORK

More selected projects shaped through thoughtful design, interaction and visual direction.

LET’S TALK

LET’S TALK

Building a design team or have an idea that needs a little life?

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© 2024 Georgio El Haber
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Available for Work